Sarge wrote:The ad, which was pointed out by The Guardian's Peter Moore interview, was apparently too risky to be broadcast on Television. That's what Microsoft's marketing department said, anyway...
"I showed it one morning to the head of corporate marketing at Microsoft and she said, 'over my dead body will you ever run this spot on TV'. I went ballistic," the ex-Xbox boss told the paper.
"I couldn't get it through Microsoft - one of the greatest videogame commercials ever. I thought it was brilliant. We filmed it in Buenos Aires in a railway station - we loved this idea of play and we came up with this idea of 'Jump In' as a tagline. We wanted to do ads that had nothing to do with videogames, we didn't want to advertise videogames, we wanted to advertise fun.
"It's cops and robbers," he explained, "it's cowboys and Indians, it's what we did as kids! But we never ran it... we didn't need to because it's been seen millions of times on YouTube..."
clicky
Amazing.
Xbox meets Spaced. The corporate marketing manager was a fool.
Moderator Sir Geoff wrote:They don't even know that you need a gun to shoot... blahblahblah
If Sony had done this advert, there would have needed to have been a pause of ten minutes at the beginning while it installed. But that's OK. Sir Geoff would have needed the time to mop the drool off his chin anyway.